Concept illustration for experiential design

I work with creative directors and studios to bring spatial concepts to life — before anything is built.

EMAIL ME YOUR BRIEF

Land the idea

Win the pitch

Land the idea Win the pitch

Turning ideas into spaces that people can see and feel

  • Visualise complex or abstract concepts quickly

  • Bring clarity to spatial thinking and user flow

  • Create emotional connection through human-centred visuals

  • Support pitch decks with imagery that sells the idea

Flexible across environments and experiences

  • Brand activations and pop-ups

  • Immersive Installations

  • Cultural spaces

Each project is approached through narrative, atmosphere, and user experience.

  • Museum and exhibitions

  • Retail spaces

  • Outdoor events

Designing the journey

Hero Shot B/W

Expressive black & white visuals used in early-stage concepts and fast-moving pitches.

Hero Shot (Colour)

High-impact hero visuals that communicate the full idea at a glance.

User Experience Storyboards

Sequential visuals that map how people move through and interact with a space.

Past Projects

Metro Art is a legacy-building public art program, that will elevate the customer’s experience of public transport in Sydney.

Metro Art commissions public art by leading Australian and NSW artists, both experienced and emerging.

Urbis Metro

Mr Squiggle - National Museum of Australia

Step into the mind of Norman Hetherington, creator of Mr Squiggle. Turn simple lines into faces, creatures and stories through play and imagination.

Working on a pitch? Email me

User Flow Storyboards

  • “Paul’s brilliant to work with. He makes it easy to get ideas out of our heads and onto the page - fast, clear, and always on point.”

    Tom Siddall - Junior Major

  • “We hugely appreciate your creative input & feel that the illustrations offer a fundamental additional layer to our activation vision.”

    Maxine Reed - Havas Blvd

  • “Paul’s unique illustration style and calm disposition made for a seamless execution of our vision. We really loved the collaboration and look forward to working together again soon!”

    Clara Brkic - ID. Collective

About Paul

I’m a Melbourne-based illustrator and concept artist with over 15 years of experience collaborating with agencies, studios, and brands including Meta, Netflix, Samsung, Uber Eats, and Sydney Museum. Alongside spatial concept visuals I’ve also produced storyboards for advertising and campaign development across a wide range of commercial projects.

I still love being involved at the earliest stage of a concept — helping shape ideas visually, support pitches, and work alongside other creatives to create memorable experiences through drawing and visual storytelling.

Let’s bring your next idea to life

Email me your brief