I was engaged by ID. Collective on behalf of CENTREPIECE Melbourne Park to create a series of illustrations for the AIME 2025 event. This included pre-event themed visuals of the Grand Hall, live illustration at the expo booth, and bespoke artwork for a branded tote bag and room spray bottle to enhance the visitor experience.

In the lead-up to AIME, I developed 14 distinct event scenarios and built a library of over 100 bespoke illustrated assets. These included furniture, lighting, digital screens, props, and people—each designed to help bring CENTREPIECE’s Grand Hall to life in a variety of imaginative formats. This asset bank gave me the flexibility to quickly visualise custom concepts during the live event.

I illustrated live at the CENTREPIECE booth during the Aime event, creating tailored concepts on the fly using my laptop and broadcasting the process to a 4-metre-wide LED screen. The live illustration drew steady interest from attendees, many of whom stopped to ask questions or offer enthusiastic feedback. Many were gifted one of the limited-edition illustrated tote bags.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

I was commissioned by Havas Blvd to illustrate four immersive set design concepts for a Netflix activation, transforming three luxury portable toilets and a larger powder room into stylised, instantly recognisable environments from Stranger Things, Squid Game, Emily in Paris, and Heartbreak High.

The challenge was to capture each show’s iconic aesthetic and support Havas in presenting a compelling creative vision to Netflix. Each concept went through a lively, collaborative process—refined through rounds of feedback, tweaks, and creative back-and-forth between myself, the agency, and the client. 

Seeing my illustrated concepts come to life on Sydney Harbour was a proud moment. The immersive sets for Stranger Things, Squid Game, Emily in Paris, and Heartbreak High drew excited crowds, with visitors capturing and sharing their experiences.

I was commissioned by Havas Blvd to illustrate four immersive set design concepts for a Netflix activation, transforming three luxury portable toilets and a larger powder room into stylised, instantly recognisable environments from Stranger Things, Squid Game, Emily in Paris, and Heartbreak High.

The challenge was to capture each show’s iconic aesthetic and support Havas in presenting a compelling creative vision to Netflix. Each concept went through a lively, collaborative process—refined through rounds of feedback, tweaks, and creative back-and-forth between myself, the agency, and the client. 

Seeing my illustrated concepts come to life on Sydney Harbour was a proud moment. The immersive sets for Stranger Things, Squid Game, Emily in Paris, and Heartbreak High drew excited crowds, with visitors capturing and sharing their experiences.